Growth and Expansion

Major Milestones

• Over 1,600 retail stores across India

• Presence in over 70 countries globally

• Introduction of sub-brands catering to diverse market segments

Global Expansion

Bata expanded beyond India to Asia, Europe, and the Americas, strengthening its global retail and manufacturing presence.

Distribution Channels

• Retail: Over 1,600 stores across India

• Online: Official website and e-commerce platforms

• Exports: Active export policy since 1935, particularly focusing on canvas shoes

4. Business and Marketing Strategy

Brand Identity

Bata is recognized for comfort, quality, and style, emphasizing customer experience and sustainable growth.

Marketing Strategies

• Celebrity Endorsements: Collaborations with renowned personalities

• Digital Campaigns: Social media and online engagement

• Retail Innovations: Modern store formats and layouts for enhanced shopping experiences

5. Quality and Certifications

• ISO 9001: Quality Management System

• BIS Compliance: Adherence to Indian footwear standards

• Responsible Sourcing: Ethical sourcing and sustainable practices

These certifications ensure international-quality footwear for customers worldwide.

6. Manufacturing and Supply Chain

Production Locations

• Batanagar, Kolkata: Largest shoe-making facility in Asia

• Other Facilities: Multiple units across India

Technologies and Innovations

Automated production lines and advanced quality control systems ensure top-quality products.

Packaging and Hygiene

Stringent hygiene practices and export-ready packaging standards are maintained across all facilities.

7. Sustainability and Ethical Practices

• Eco-friendly Materials: Commitment to reducing environmental footprint

• Community Support: Donations to underprivileged sections and frontline workers

• CSR Initiatives: Focused on health, safety, and local community welfare

8. Employee Strength and HR Policies

• Employees: 9,005 across offices, factories, and stores

• Work Culture: Inclusive, training-oriented, and development-focused

• Diversity: Over 20% of leadership positions held by women

9. Financials and Market Presence

• Revenue (FY24): ₹34.96 billion

• Market Share: 15–20% of India’s organized footwear market

• Export Operations: Expanding to Asia, Europe, and the Americas

• Retail Presence: Over 1,600 stores in India

10. Challenges and Controversies

• Profit Decline: 28% decrease in Q4 2025 due to urban demand slowdown and higher costs

• Strategy: Simplified pricing and expansion of affordable footwear ranges to overcome challenges