When Did Tea Originate?
Top 5 Indian Tea Brands
India is one of the largest producers and consumers of tea in the world. Indian tea brands are celebrated for their distinctive flavors and aroma, cultivated from some of the world’s finest tea gardens located in regions like Assam, Darjeeling, and Nilgiris. Among these brands, Agni Premium Tea is gaining attention for its quality and traditional processing methods.
1.Tea
Tata Tea is one of the largest and most trusted tea brands in India. It is part of the Tata Group, one of India’s biggest conglomerates. Known for its strong and robust blends, Tata Tea is a favorite for many Indian households. Their variant, Tata Tea Gold, is especially popular and known for its rich taste and aroma. Tata Tea also emphasizes sustainable farming practices and supports tea growers through various initiatives.
Market Share: Approx 25-30% of the Indian packaged tea market
Production: Annually, Tata Tea produces around 70,000 tonnes of tea.
Popularity: Tata Tea Gold is one of the best-selling premium tea brands in India.
Special Notes: Tata Tea is part of Tata Consumer Products Limited and has strong initiatives for sustainable tea farming.
Wagh Bakri
Wagh Bakri Tea is a leading Indian tea brand known for its strong and flavorful blends. Established in Gujarat, it enjoys a loyal customer base across Western and Northern India. Wagh Bakri specializes in traditional Indian chai flavors and masala chai blends, making it a household favorite. The company invests in quality control and supports tea growers to maintain high standards. It is also expanding its reach in international markets through exports.
Key Export Destinations: Middle East (UAE, Saudi Arabia), Africa (South Africa, Kenya), Southeast Asia (Singapore, Malaysia), Europe (UK, Germany), North America (USA), Australia.
The brand leverages Unilever’s global supply chain to distribute teas efficiently across international markets.
Retail Distribution & Store Outlets:
Wagh Bakri has a wide distribution network across Indian states. Some of the states with strong presence include Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Delhi, Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Chhattisgarh, West Bengal, Goa, Uttar Pradesh, Punjab, Jammu & Kashmir, Himachal Pradesh, Odisha, Jharkhand and others.
Export & International Presence:
here Wagh Bakri exports / is available:
Wagh Bakri sells its products in several foreign markets. Some of these include the USA, UK, Canada, Australia, New Zealand, Fiji, Malaysia, Singapore, Middle East among others.
Volume & Revenue from Exports:
Exports contribute roughly 3‑5% of the company’s total sales revenue.
In older reports (FY ~2015‑16), its export turnover was about Rs 48 crore
Sourcing / Blending for Export:
Wagh Bakri sources most of its tea from Assam and North Bengal, with some sourcing from South India.
Society Tea
Hiravan Pranjivandas, the founder of Society Tea, started out as tea wholesaler in Mumbai’s famous Masjid Bunder Chai Galli in 1924. The street was regarded as Maharashtra’s source of tea as traders from different parts of the state would come here to purchase tea, to sell it locally. During this time, Das established tea trade with Middle Eastern countries. In 1933, he founded Hasmukhrai & Co to sell tea to the citizens of Mumbai. He established his first shop in Kalbadevi.
Hasmukhrai & Co became the market leader in Mumbai’s tea Industry by the late 1980s. In 1991, the company management made the decision to switch to packaged tea sensing that customers would change the traditional patterns of purchasing tea and find it more convenient. This packaged tea was sold for retail, first in Mumbai and later in Maharashtra, in the name of Society Tea.
Strategic Market Presence
Stronghold: Very strong in Maharashtra. Society Tea has ~ 40% market share in packaged tea in Maharashtra.
Also present in Goa, Andhra Pradesh, Karnataka, Tamil Nadu, Madhya Pradesh, Punjab, Rajasthan, Delhi etc.
Available via offline retail (kirana, supermarkets), as well as online / e‑commerce and quick commerce platforms.
Products & Innovation
Core product: Packaged teas (CTC & blends) for household consumption.
Extended product lines include One‑Minute Tea, Instant Tea (Premix), Green Tea, Tea Bags etc.
Other categories under consideration / launched: Iced tea, ready‑to‑drink teas, shakes, and also some non‑tea food items like pickles, chutneys, desi ghee.
Outlets, Distribution & Digital Presence
Presence in 45,000+ outlets in Maharashtra.
They also operate QSR (Quick Service Restaurant) format stores. First QSR launched in Mumbai in 2019; multiple more in and around Mumbai planned.
Strong digital & e‑commerce presence: Own D2C website, plus platforms like Amazon, Flipkart, and quick commerce players.
Regional customization: blends are tailored to regional taste preferences.
Tata Tea Gold
The Tata Group first entered the tea business in 1983 when it launched Tata Tea. Since then, Tata Tea has grown to become one of the leading tea brands in India and across several international markets. Tata Tea Gold is positioned as a premium offering under the Tata Tea portfolio, known for its rich aroma and high-quality leaves, catering to consumers who prefer a superior tea experience.
Key Export Destinations for Tata Tea Gold
United Kingdom & Europe:
Tata Tea Gold is part of the Tata Tea Export Portfolio, launched to cater to the South Asian diaspora in the UK and Europe. These products are packed at Tata’s Export Oriented Unit (EOU) factory in India and comply with UK and European regulatory standards
United States:
The U.S. is a significant market for Indian tea, including Tata Tea Gold. In 2024, India exported approximately 17 million kg of tea to the U.S., accounting for 7% of India’s total tea exports. By May 2025, exports to the U.S. had already reached 6.2 million kg
China:
Tata Tea has a joint venture with Zhejiang Tea Import and Export Company in China, focusing on manufacturing and marketing green tea polyphenols, other green tea extracts, and value-added tea beverage products. This collaboration aims to tap into the Chinese and Far East markets
Iran:
Iran is the second-largest importer of Indian tea after Russia, accounting for approximately 20% of India’s exports. In 2024, tea exports to Iran from India were 31 million kg
Russia
Russia is the largest importer of Indian tea. In 2024, tea exports to Russia from India were 31 million kg, accounting for approximately 20% of India’s total tea exports
Borosil Tea
Borosil is a renowned Indian brand specializing in glassware and kitchenware. Established in 1962 in collaboration with Corning Glass Works, the company has become synonymous with heatproof glassware in India. Headquartered in Mumbai, Borosil offers a wide range of products, including laboratory glassware, microwavable kitchenware, and consumer glassware. The brand is recognized for its durability, quality, and innovative designs.
Key export destinations include:
United States: One of the largest markets for Borosil’s scientific glassware and kitchen products.
Europe: Countries like Germany, France, and the UK import Borosil’s laboratory and kitchen glassware, valuing its quality and precision.
Middle East: Growing demand for Borosil’s kitchenware and laboratory equipment in countries such as UAE and Saudi Arabia.
Southeast Asia: Nations like Singapore, Malaysia, and Thailand are important markets for Borosil’s microwavable kitchenware.
Australia and New Zealand: Recognized markets for laboratory and scientific glassware.
Africa: Emerging markets appreciating Borosil’s durable and innovative glass products.
Foundation of the Company
Tata Tea was initially incorporated in 1962 as a private limited company under the name Tata Finlay, in technical and financial collaboration with James Finlay & Co., Glasgow, UK. The venture marked Tata Group’s foray into the tea industry, focusing on plantation, production, and export of quality tea.
By 1983, the Tata Group acquired full control, and the company was renamed Tata Tea Ltd. This change also reflected a shift in strategy — from bulk exports to value-added branded tea products in India.
Top 5 Indian Tea Brands
Major Tata Tea Brands
Tata Tea has introduced several successful brands tailored for different markets:
- Tata Tea Premium
- Tata Tea Gold
- Tata Tea Agni
- Chakra Gold
- Kanan Devan
- Gemini
- Teaveda (Ayurvedic blend)
- 1868 by Tata Tea (premium, artisanal line)
Launch Timeline of Tata Tea Brands
- Tata Tea Premium: Launched in the 1990s
- Tata Tea Gold: Early 2000s
- Tetley: Acquired in 2000 and launched in India in 2002
- 1868 by Tata Tea: Launched in 2018 to commemorate 150 years of Tata Group
Global Acquisition – Tetley
In 2000, Tata Tea made global headlines by acquiring Tetley, a UK-based tea brand, for £271 million. This was India’s biggest overseas acquisition at the time and made Tata the world’s second-largest branded tea company.
