Mother’s Recipe: A Global Benchmark in Authentic Indian Taste — Proudly Made in India
Mother’s Recipe, India’s most loved pickle and ethnic food brand, represents the essence of Indian tradition packaged for the world. Known for its authentic flavours, uncompromising quality, and export-ready standards, the brand has become a symbol of how Indian culinary heritage can shine globally.
1. Origin & Basic Overview: The Pride of Indian Culinary Excellence
| Parameter | Details |
|---|---|
| Brand Name | Mother’s Recipe |
| Parent Company | Desai Brothers Ltd. (Desai Foods Pvt. Ltd.) |
| Founder | H. V. Desai |
| Founded | 2001 |
| Headquarters | Pune, Maharashtra, India |
| Industry | Processed Ethnic Foods (Pickles, Pastes, Chutneys, Papads, Ready-to-Cook Mixes) |
| Flagship Product | Traditional Indian Pickles (Mango, Lime, Garlic, Mixed) |
| Tagline | “Taste the Love” |
2. Founding Story: Preserving Tradition, Modernizing Taste
Mother’s Recipe was founded in 2001 by Desai Brothers Ltd., driven by the vision to preserve homemade Indian recipes for the modern generation. As urbanization grew and traditional cooking declined, the brand became a saviour for families and the diaspora longing for “ghar ka swaad.”
The early challenge was convincing customers that packaged pickles could be as authentic as homemade ones. With natural ingredients, minimal preservatives, and traditional recipes, the brand earned trust, turning nostalgia into a thriving business model.
3. Growth & Global Expansion
Key Milestones:
2001: Brand launched under Desai Brothers Ltd.
2010: Expanded to sauces, papads, and cooking pastes.
2018: Reached exports to over 40 countries.
2024: ₹323 Cr annual turnover, 25% Indian pickle market share.
Global Footprint:
Mother’s Recipe exports to USA, UK, UAE, Australia, Canada, Japan, and the GCC nations, serving both Indian communities and global consumers seeking authentic ethnic flavours.
Retail Presence: Available through major global supermarkets like Tesco, Carrefour, and Woolworths, as well as leading e-commerce platforms including Amazon and BigBasket.
4. Product Range & Innovation
Core Product Categories:
Pickles (Mango, Lime, Garlic, Mixed, Punjabi, Bengali variants)
Cooking Pastes (Ginger-Garlic, Tamarind, Curry)
Ready-to-Cook Mixes
Chutneys, Papads, and Instant Foods
Innovation Edge:
Mother’s Recipe uses state-of-the-art automation to replicate traditional cooking processes, ensuring flavour consistency and hygiene across all batches.
5. Quality, Safety & Certifications
Global Certifications:
| Certification | Significance |
|---|---|
| FSSAI | Indian food safety compliance |
| ISO 9001 | Quality management |
| FSSC 22000 | Global food safety certification |
| BRC | Required by UK & EU retailers |
| US FDA Registered | Mandatory for exports to the USA |
| Halal | For Middle Eastern & Asian markets |
Quality Assurance:
Four-tier testing system — from raw materials to final packaging — ensures taste integrity, hygiene, and export-readiness. Packaging uses PET and glass jars with tamper-proof seals suitable for long-distance logistics.
6. Manufacturing & Supply Chain Excellence
Production Locations:
Pune (Maharashtra) – Main unit
Anand (Gujarat) – Largest pickle plant
Hooghly (West Bengal) – Sauces & jams
Jabalpur (Madhya Pradesh) – Mayonnaise & sauces
Supply Chain Strengths:
Automated production lines for consistency
Multiple certified facilities for flexible export supply
Packaging tested for temperature and pressure variation during international transit
7. Sustainability & Social Responsibility
Sourcing: Ethically procured spices and fruits from Indian farmers.
CSR Focus: Women empowerment and skill development programs.
Eco-Conscious: Investments in waste reduction and sustainable sourcing.
8. Leadership & Vision
Key Leader: Sanjana Desai, Chief Strategy Officer — driving global expansion and innovation.
Vision: To become the global leader in ethnic Indian foods, combining authenticity, quality, and trust.
9. Market Leadership & Financial Strength
| Metric | Detail |
|---|---|
| Annual Turnover (2024) | ₹323 Cr (≈ USD 39M) |
| Indian Market Share | ~25% in organised pickle segment |
| Export Contribution | 40% of total revenue |
| Employees | 513 (Desai Foods Pvt. Ltd.) |
Mother’s Recipe is a recognised Two-Star Export House under India’s Ministry of Commerce and Industry — a testament to its export performance and reliability.
10. Customer Reviews and Ratings
Mother’s Recipe Pickle enjoys widespread customer appreciation for its authenticity and variety.
| Variant | Description | Customer Feedback |
|---|---|---|
| Cut Mango Pickle (300g) | Tangy and spicy, classic Indian taste | “Just like home-made mango achar.” |
| Mixed Pickle (400g) | Blend of vegetables and spices | “Perfect mix of spice and tang — a family favourite.” |
| Bengali Mixed Pickle | Sweet-spicy regional twist | “Unique and addictive flavour.” |
| Mango Hot Pickle | Sweet and fiery balance | “Rich aroma and perfectly spiced.” |
| Punjabi Mango Pickle | Robust and spicy | “Tastes exactly like Punjabi homemade pickles.” |
| Garlic & Lime Pickle | Bold and tangy | “Great with parathas and curd rice!” |
⭐ Average Customer Rating: 4.4 / 5 (Amazon & major e-commerce sites)
Popular Choice: “Pickle Combo 4-in-1” — includes Mixed, Punjabi Mango, Lime Hot, and Mango Hot Pickles.
11. Legal & Regulatory Compliance
Mother’s Recipe maintains a clean legal record — no major recalls, bans, or product controversies. Its certifications (FSSC 22000, BRC, FDA) ensure global regulatory compliance, making it a low-risk, high-trust partner for importers.
12. Why Global Buyers Trust Mother’s Recipe
| Advantage | What It Means for Importers |
|---|---|
| Global Certifications | Meets EU, US, GCC safety standards |
| Export-Ready Packaging | Durable, leak-proof, and shelf-stable |
| Multi-Factory Network | Flexible, consistent global supply |
| Brand Trust | 20+ years of market leadership |
| Authentic Flavours | Traditional Indian recipes adapted for export markets |
13. Awards & Recognition
🏆 Two-Star Export House – Ministry of Commerce & Industry, Govt. of India
🏆 India’s Most Attractive Brand
🏆 Superbrand Award (Food Category)
🏆 Best Indian Food & Grocery Brand – Singapore Food & Grocery Awards
14. Quick Reference Table: Mother’s Recipe at a Glance
| Parameter | Details |
|---|---|
| Founded | 2001 |
| Founder | H. V. Desai |
| Headquarters | Pune, Maharashtra, India |
| Employees | 513 |
| Export Countries | 40+ |
| Annual Turnover | ₹323 Cr (USD 39M) |
| Certifications | FSSC 22000, BRC, Halal, US FDA, ISO 9001 |
| Flagship Products | Pickles, Pastes, Chutneys |
| Global Retail Partners | Tesco, Carrefour, Woolworths, Walmart |
| Tagline | “Taste the Love” |
Conclusion
Mother’s Recipe is more than just a pickle brand — it is India’s culinary ambassador to the world. Combining authentic Indian tradition with world-class manufacturing, it delivers consistency, taste, and trust to millions.
For global importers and retailers, Mother’s Recipe Pickle stands as a benchmark in the ethnic food category — a product that is truly, and proudly, Made in India.
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