Liberty Shoes: Seven Decades of Walking with India
From a humble beginning in Karnal, Haryana, in 1954, Liberty Shoes has evolved into one of India’s most recognized footwear manufacturers. What started as a small workshop producing only four pairs of shoes a day has grown into a large-scale enterprise manufacturing over 50,000 pairs daily and serving customers across India and international markets.
The company’s success has been built on quality craftsmanship, manufacturing expertise, and an ability to adapt to changing consumer preferences. Today, Liberty Shoes stands as a strong example of Indian entrepreneurship and manufacturing excellence, serving generations of consumers through a diverse portfolio of footwear brands.
50,000+
pairs of shoes produced daily
₹740 Cr
revenue in FY2025–26
460+
exclusive showrooms across India
A Brand Built on a Founding Principle
The name “Liberty” was chosen deliberately. The founders believed in freedom- freedom from dependence on foreign goods, freedom to craft world-class footwear on Indian soil. Liberty’s legacy dates back to when its founders reportedly presented a pair of Indian-made shoes to Mahatma Gandhi, symbolising a commitment to the idea of Swadeshi at a time when the country was newly independent and eager to build its own industries.
A brand that started with four pairs a day is today manufacturing 50,000 pairs daily — a journey built not only on scale, but on seven decades of craftsmanship, innovation, and consumer trust.
The company was formally incorporated as Liberty Shoes Limited in 1986 and listed on Indian stock exchanges, marking a turning point from a family-run enterprise to a professionally managed public company. With that listing came an ambitious decade of sub-brand launches that would prove transformative.
A Brand for Every Indian
One of Liberty’s most strategically astute decisions was its multi-brand architecture. Rather than compete in a single category, the company created distinct identities for distinct consumer segments- from schoolchildren to working professionals, from sports enthusiasts to fashion-conscious women.
Force 10
Casual & Sports
Fortune
Formal Wear
Gliders
Children's Collection
Senorita
Women's Fashion
Leap7X
Performance Range
Healers
Orthopedic Footwear
AHA
Everyday Comfort
Coolers
Leisure Collection
The more recent additions- Leap7X and Healers- reflect a deliberate pivot toward the premium and wellness segments. Leap7X caters to the aspirational urban consumer seeking performance footwear with global aesthetics, while Healers targets a growing market of health-conscious buyers seeking orthopedic comfort, memory foam cushioning, and anti-bacterial technology.
Key Milestones
A Timeline of Growth
1954- Founded as Pal Boot House in Karnal, Haryana, producing just four pairs of shoes per day.
1983- Established its first nationwide distribution network and showroom presence across India.
1986- Incorporated as Liberty Shoes Limited and listed on Indian stock exchanges.
1990- Launched Force 10, marking its entry into the fast-growing casual footwear segment.
2006–07- Expanded manufacturing capacity through three new production facilities.
2015- Entered e-commerce through partnerships with major online marketplaces.
2022–23- Introduced Leap7X, a premium performance footwear range for modern consumers.
2025- Expanded its retail network and strengthened its position in the defence and safety footwear market.
Present & Future
Navigating a New Consumer Landscape
Liberty FY2025–26 results tell a nuanced story. Revenue for the full year rose to approximately ₹740 crore- a healthy 9.55% increase over the previous year- demonstrating genuine top-line momentum. However, net profit declined, partly due to rising employee benefit costs linked to new Labour Codes notified by the Government of India, and broader margin pressures across the industry.
The company has responded by investing in its retail footprint- particularly in Tier II and Tier III cities where aspirational middle-class consumers are driving demand- while simultaneously strengthening its institutional business in Defence and Safety footwear, a vertical that recorded over 14 lakh pairs in sales. Its “Mera Joota Hindustani” campaign, aligning with the government’s Vocal for Local mission, reinforces the brand’s identity as a proudly Indian manufacturer at a time when domestic sentiment is commercially valuable.
With over 2,200 employees, six manufacturing facilities, a presence in 240 cities, and showrooms across 50 countries, Liberty is no longer simply a domestic brand seeking growth. It is a legacy institution adapting itself- carefully, methodically- to compete in an era defined by fast fashion, global competition, and digitally empowered consumers.
The founders who began with four pairs of shoes and a belief in Indian craftsmanship could not have imagined the scale of what their enterprise would become. What they did imagine- a brand built on trust, quality, and the quiet dignity of “Made in India”- remains, seven decades later, the core of everything Liberty stands for.
Final Thoughts
Liberty Shoes has earned its place among India’s most respected footwear brands through decades of consistent quality, manufacturing excellence, and customer trust. From producing just four pairs of shoes a day in Karnal in 1954 to becoming one of India’s largest footwear manufacturers, the company’s journey reflects the strength of Indian entrepreneurship and craftsmanship. With a diverse portfolio spanning casual, formal, sports, safety, and lifestyle footwear, Liberty continues to serve millions of consumers across India and international markets.
For consumers seeking reliable footwear that combines comfort, affordability, and heritage, Liberty Shoes remains a strong example of a homegrown brand that has successfully evolved with changing consumer preferences while staying true to its roots. Its continued growth highlights the expanding capabilities of India’s footwear and manufacturing industry.
We have also published detailed articles on Wildcraft and Campus Shoes, which you may find useful if you are exploring leading homegrown footwear companies.
FAQs
When was Liberty Shoes founded?
How many pairs does Liberty produce daily?
Over 50,000 pairs per day — up from just 4 pairs on its very first day of operation.
Where is Liberty Shoes headquartered?
Karnal, Haryana, India. Its corporate office is in Gurugram, Haryana.
What are Liberty's main sub-brands?
Key sub-brands include Force 10 (casual), Fortune (formal), Gliders (kids), Senorita (women), Leap7X (performance), and Healers (orthopedic).
Is Liberty Shoes listed on the stock exchange?
Yes. Liberty Shoes Limited is listed on both NSE and BSE. It was incorporated as a public company in 1986.


