Handicraft Products – Authentic & Traditional Indian Handicrafts
Handicrafts refer to items made by hand, often using traditional skills passed down through generations. These crafts have been practiced in India for thousands of years, dating back to the Indus Valley Civilization (around 2500 BCE). While there is no specific “date” of establishment like a company, Indian handicrafts evolved naturally as part of the culture and heritage.
Handicrafts are not founded by a single individual. Instead, they are the result of collective cultural evolution. Over centuries, artisans and craftsmen across India have developed various regional art forms such as:
Madhubani painting (Bihar)
Pashmina weaving (Kashmir)
Blue pottery (Rajasthan)
Terracotta art (West Bengal)
Bamboo crafts (North-East India)
Exports from India to Other Countries
India is one of the largest exporters of handicrafts in the world. Indian handicrafts are highly valued in countries like:
USA
UK
Germany
UAE
Australia
Canada
Export Value: As of recent years (2023-2024), India exports over USD 3.5 to 4 billion worth of handicrafts annually (excluding hand-knotted carpets).
Outlets
India has a robust handicraft export sector with a significant number of businesses engaged in this trade. As of 2025, there are approximately 3,811 registered handicraft exporters across the country, primarily concentrated in states such as Uttar Pradesh, Rajasthan, and Delhi.
Notably, about 96% of these exporters are single-owner operations, while the remaining 4% represent larger brands or companies.
To reach global buyers, many exporters have embraced digital platforms. Approximately 1,764 exporters maintain their own websites, and many are actively engaged on social media platforms like LinkedIn, Facebook, Instagram, and YouTube to promote their products internationally.
Additional Noteworthy Brands
Dhalapathar Parda & Fabrics (Odisha): Specializes in traditional Parda art, a fabric art form registered under Geographical Identification (GI) by the government of India
Chikankari (Uttar Pradesh): A traditional embroidery style from Lucknow, generating ₹2,800 crore in revenue in 2024-25. Despite its popularity, it maintains a subtle presence in the fashion world
Price Range
Price
Kantha Embroidery:
Procurement Price: ₹500 – ₹1,500
International Selling Price: $40 – $100
Profit Margin: 45% – 50%
Wooden Handicrafts:
Procurement Price: ₹200 – ₹1,000
International Selling Price: $30 – $80
Profit Margin: 50% – 55%
Brassware:
Procurement Price: ₹300 – ₹1,200
International Selling Price: $35 – $90
Profit Margin: 45% – 50%
Top 5 India Handicraft Brands
Company Overview Okhai
Okhai is a non-profit organization founded in 2002 under the Tata Chemicals Society for Rural Development (TCSRD). Its mission is to empower rural women artisans by providing them with sustainable livelihoods through the revival and promotion of traditional crafts. The brand is named after Okhamandal, a region in Gujarat where Tata Chemicals established its operations in 1939.
2002: Okhai was established as a part of TCSRD’s initiative to support rural communities.
2008: The Okhai Centre for Empowerment was registered as a trust, with artisans as members, to formalize and expand its activities.
2016: Okhai launched its e-commerce platform, okhai.org, to reach a broader audience and provide artisans with a direct market for their products.
Retail Presence
Okhai has established a physical retail presence in several cities across India, including:
Ahmedabad: Flagship store in Navrangpura.
Mumbai: Store in Fort area.
Chennai, Bengaluru, Pune, Kolkata, and Jamshedpur: Consignee outlets.
Export and Global Reach
2020was a challenging year. It challenged us to stay home, work remotely, create new opportunities and adapt to the new normal. As businesses across the globe grapple with changing consumer behaviour and repurpose their policies and resources in the post-Covid world, Okhai — the rural women’s collective of self-help groups (SHGs) supported by Tata Chemicals Ltd — has shown exceptional entrepreneurial ingenuity and creative collaboration by building an ecosystem to boost micro-entrepreneurship.
“This strategic move led to a rise in Okhai’s annual growth by 67% in FY20, and helped to make a positive impact on the lives of artisan groups across India,” says Kirti Poonia, head, Okhai.
By enabling more than 24,000 artisan groups to use its online platform for e-commerce, Okhai is helping them stay afloat in business in the prevailing pandemic situation and experiment with new business models, especially in digital formats, to sell their products.
Okhai is an apparel and lifestyle brand that curates and sells handmade products created by rural artisans of India. It has fortified its business by expanding the product portfolio and strengthened its brand identity by launching its first brick-and-mortar store in Kala Ghoda, the art district in the heart of Mumbai.
Price Range
Okhai offers a diverse range of handcrafted products, including:
Apparel: Kurtas, tops, trousers, palazzos, skirts, and jackets.
Accessories: Dupattas, stoles, and bags.
Home Décor: Cushion covers, bed covers, and other textile items.
The price range varies based on the product and craftsmanship, typically starting from ₹500 and can go up to ₹3,000 or more for premium items. The products are known for their intricate hand embroidery, block prints, and appliqué work.
Conclusion
Okhai stands as a testament to the power of social entrepreneurship, combining traditional craftsmanship with modern business practices to create sustainable livelihoods for rural women. Its commitment to quality, empowerment, and cultural preservation makes it a unique and impactful brand in the Indian handicraft sector.
Suta Bombay
Company Overview
Suta Bombay was co-founded in 2016 by sisters Sujata Biswas and Taniya Biswas. The duo embarked on this journey with a modest investment of ₹6 lakh, driven by a shared vision to blend traditional Indian handwoven textiles with contemporary fashion sensibilities. Their goal was to create a brand that resonated with modern women seeking elegance without compromising on comfort or cultural heritage.
Suta initially began as an online-first brand, gaining popularity through its unique offerings of handwoven sarees, blouses, and fusion wear. The brand’s distinctive style, characterized by vibrant colors and contemporary designs, quickly garnered a loyal customer base. In 2025, Suta expanded its physical presence by opening its 14th store in Bandra, Mumbai, marking a significant milestone in its growth trajectory.Suta initially began as an online-first brand, gaining popularity through its unique offerings of handwoven sarees, blouses, and fusion wear. The brand’s distinctive style, characterized by vibrant colors and contemporary designs, quickly garnered a loyal customer base. In 2025, Suta expanded its physical presence by opening its 14th store in Bandra, Mumbai, marking a significant milestone in its growth trajectory.
Store Presence
As of March 2025, Suta operates 15 exclusive stores across India. These outlets are strategically located in major cities, including:
Mumbai (Thane, Kalina, Bandra)
Kolkata
Bengaluru (Indiranagar, HSR Layout)
Pune
Kochi
Hyderabad
Chennai
Delhi
Ahmedabad
Bhubaneswar
Thiruvananthapuram
Revenue and Financial Milestones
As of March 2025, Suta reported a revenue of ₹75 crore, reflecting its successful expansion and strong market presence. The brand’s profitability underscores its effective business model and customer-centric approach.
Range & Pricing
Suta offers a diverse range of products, including:
Handwoven sarees
Blouses and kurtas
Fusion wear (dresses, co-ords)
Lehengas and menswear
Accessories and artisanal fabrics
The brand is known for its vibrant color palettes and contemporary designs, making traditional handwoven textiles appealing to modern consumers. Prices vary based on the product and design intricacy, catering to a wide range of budgets.
Brand Philosophy and Community Engagement
Suta’s philosophy centers around empowering women artisans and promoting sustainable fashion. The brand collaborates with local weavers and artisans, ensuring fair wages and preserving traditional craft techniques. Suta’s community engagement initiatives further strengthen its connection with customers, fostering a sense of belonging and shared values.
Craft Maestros
Craft Maestros was founded in 2018 by Akansha Dixit and Ajay Arjit Singh, both passionate about preserving and promoting India’s rich handicraft heritage. Their vision was to create a platform that showcases the masterpieces of India’s master artisans to a global audience. Incorporated as Ammara Craft Maestros Private Limited on August 31, 2018, the company is based in Gurugram, Haryana
Export and Global Reach
Craft Maestros has expanded its reach beyond India by partnering with Teamwork Arts to launch “Earth Fables,” a dedicated e-commerce platform for Indian artisans . This collaboration aims to showcase authentic handmade products from India’s finest artisans to a global audience. While exact export figures are not publicly disclosed, the association with Earth Fables indicates a growing international demand for Craft Maestros’ products.
Social Impact
By providing a platform for master artisans, Craft Maestros contributes to the preservation and promotion of traditional Indian crafts. The brand’s efforts empower artisans by offering them fair compensation and recognition, thereby supporting sustainable livelihoods and the continuation of age-old craft traditions.
Artisan Collaborations and Recognition
Craft Maestros collaborates with over 90 master artisans, including:
3 Padma Shri awardees
11 Shilp Gurus
66 National Award winners
11 renowned artisans in their respective crafts
Range and Price
Craft Maestros offers a diverse array of handcrafted products, including:
Home Décor: Kilim rugs, wall clocks, marble diffusers, and terracotta items.
Apparel: Handwoven shawls, dupattas, and sarees.
Accessories: Leather bags, jute totes, and handcrafted stationery.
Artworks: Madhubani paintings, blue pottery, and bone inlay art
The price range varies based on the intricacy and material of the product, typically starting from ₹500 and can go up to ₹5,000 or more for premium items.
Conclusion
Craft Maestros stands as a testament to the rich tapestry of India’s handcrafted legacy. Through its dedication to quality, authenticity, and artisan empowerment, the brand not only offers exquisite handcrafted products but also plays a pivotal role in preserving and promoting India’s diverse craft heritage on the global stage.
Gaatha Handicrafts
Company Overview
Gaatha Handicrafts was founded in 2009 by Sumiran Pandya and Shivani Dhar in Ahmedabad, Gujarat. The initiative began as a research project under the guidance of Prof. M.P. Ranjan and Aditi Ranjan at the National Institute of Design. Recognizing the need to not only document but also revitalize traditional crafts, Gaatha evolved into an e-commerce platform in 2013, aiming to bridge the gap between artisans and global consumers.
Export and Global Reach
Gaatha Handicrafts has expanded its reach beyond India by partnering with Teamwork Arts to launch “Earth Fables,” a dedicated e-commerce platform for Indian artisans
. This collaboration aims to showcase authentic handmade products from India’s finest artisans to a global audience. While exact export figures are not publicly disclosed, the association with Earth Fables indicates a growing international demand for Gaatha’s products.
Range & Price
Range and Price:
Gaatha offers a diverse array of handcrafted products, including:
Home Décor: Pottery, brassware, wooden artifacts, and wall hangings.
Textiles: Handwoven sarees, dupattas, and stoles from regions like Chanderi and Maheshwari.
Accessories: Leather bags, stationery, and jewelry.
Artworks: Madhubani paintings, miniature paintings, and block-printed fabrics.
The price range varies based on the product and craftsmanship, typically starting from ₹500 and can go up to ₹20,000 or more for premium items
Social Impact
Gaatha collaborates with over 3,000 artisans and 35 NGOs across India, working in regions such as Gujarat, Rajasthan, Madhya Pradesh, and Kashmir. The organization focuses on documenting, researching, and marketing traditional crafts, thereby providing artisans with a platform to showcase their work to national and international buyers
Conclusion
Gaatha Handicrafts stands as a testament to the rich tapestry of India’s handcrafted legacy. Through its dedication to quality, authenticity, and artisan empowerment, the brand not only offers exquisite handcrafted products but also plays a pivotal role in preserving and promoting India’s diverse craft heritage on the global stage.
