"Amul" Dairy Products Proudly Made in India Relished by 300 Crore Indians Everyday!
India’s most iconic dairy brand, Amul, is more than just a household name — it’s a symbol of cooperative strength, innovation, and global trust. Born in the heart of Gujarat, Amul has transformed millions of lives and continues to deliver proudly Made in India products to the world.
Origin
Amul Origin
Trade Name: Amul Coop
Native Name: The Kaira District Co-operative Milk Producers’ Union Ltd.
Company Type: Cooperative
Industry: Dairy
Founded: 14 December 1946 (78 years ago)
Founder: Tribhuvandas Kishibhai Patel
Headquarters: Anand, Gujarat, India
Area Served: Worldwide
Key People: Ashok Chaudhary (Chairman)
Products: Milk and Milk Products
Revenue (2025): ₹90,000 crore (US$11 billion)
Number of Employees:
1,000 (Officers and Employees)
3.6 million (Milk Producers)
Division: Kaira District Co-operative Milk Producers’ Union Ltd.
Manufacturing Excellence
Main Plants: Anand, Mogar, Khatraj (Gujarat).
Processing Capacity: Over 12 billion litres of milk annually.
Operations: Involves cleaning, sorting, sterilization, quality testing, and high-standard packaging.
Major products like milk, butter, cheese, ghee, ice cream — Amul Procduces and
Few items such as some regional sweets or niche products (very limited) — made by trusted partners , but under Amul’s supervision.
Distribution: Temperature-controlled logistics ensure product freshness across markets.
Awards & Recognition
- Their are so many awards and certification received by amul as per mention on their site as on date some of listed below and others sharing and others are mentioned in the image
- IMC Ramkrishna Bajaj & Rajiv Gandhi National Quality Awards
- APEDA Export Excellence Awards
- Amul Girl campaign recognized globally
Certifications & Quality Commitment
- ISO 9001, ISO 22000 – Quality & Food Safety
- HACCP, GMP – Hygiene Standards
- APEDA, FSSAI – Export and domestic compliance
- Organic (SGS/NPOP), Halal, Kosher – For international markets
Global Expansion & Export Presence
Export Countries: UAE, Bahrain, Oman, Kuwait, Saudi Arabia, USA, Japan, Singapore, Netherlands, Africa.
Exported Products: Butter, cheese, ghee, milk powders, UHT milk, ice cream.
Channels: Retail, B2B, online marketplaces, institutional buyers.
Sustainability & Ethical Practices
Cooperative Model: Empowers 3.6 million farmers across 18,600 villages.
Eco Practices: Organic lines, traceable sourcing, responsible farming.
CSR: Rural upliftment, women empowerment, farmer welfare.
Corporate Structure & HR Outlook
Leadership: Founders – Tribhuvandas Patel & Dr. Kurien. MD – Jayen Mehta. Chairman – Ashok Chaudhary.
Employees: ~1,000 officers; 3.6 million cooperative members.
HR Focus: Training, hygiene, quality standards, competitive benefits.
Challenges & Regulatory Scrutiny
Issues Faced: Trademark disputes, misinformation, quality allegations.
Response: Transparent protocols, quality control, legal clarity.
Brand Perception & Customer Loyalty
Amul enjoys strong brand equity, thanks to its consistent quality, hygiene standards, and authentic taste. Customers across India and abroad consistently rate Amul as a trusted and reliable brand.
Financials & Market Presence
Turnover (FY 2024-25): ₹65,911 crore (~USD 7.7 billion)
Exports: Approx. 25–30% of revenue from overseas markets
Market Share: Leading dairy brand in India, dominating milk, butter, and cheese segments
Why Global Buyers Trust Amul
- Reliable sourcing through cooperatives
- Strict quality and food safety certifications
- Export-ready packaging
- Consistent large-scale supply
Conclusion: Proudly Made in India
Amul is more than a dairy brand — it is India’s cooperative triumph. Built on trust, innovation, and ethical sourcing, Amul stands as a global benchmark for quality and sustainability, carrying the “Made in India” legacy to over 50 countries.
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Origins: A Cooperative Legacy (1946 – 1970s)
Founded: 1946 by Tribhuvandas Kishibhai Patel, with Dr. Verghese Kurien providing technical leadership.
Headquarters: Anand, Gujarat, India.
Initial Vision: Empower small dairy farmers, eliminate middlemen, and ensure fair milk prices.
First Steps: Kaira District Co-operative Milk Producers’ Union → GCMMF (1973).
Early Challenges: Farmer trust, cold-chain infrastructure, milk quality, competition with Polson Dairy.
National Expansion & Brand Building (1970s – 2000s)
Product Growth: From milk & butter to cheese, ghee, sweets, beverages, and value-added dairy.
Iconic Products: Amul Butter (“Utterly Butterly Delicious”), milk, cheese, ice cream, ghee, mithai.
Marketing Milestones: Amul Girl campaign, “The Taste of India” tagline, strong emotional branding.
Retail Reach: Widespread presence across India in milk parlours, supermarkets, and grocery stores.
Market Share: Commands ~75% in several dairy categories in India.
Manufacturing Excellence
Main Plants: Anand, Mogar, Khatraj (Gujarat).
Processing Capacity: Over 12 billion litres of milk annually.
Operations: Involves cleaning, sorting, sterilization, quality testing, and high-standard packaging.
Distribution: Temperature-controlled logistics ensure product freshness across markets.
Certifications & Quality Commitment
- ISO 9001, ISO 22000 – Quality & Food Safety
- HACCP, GMP – Hygiene Standards
- APEDA, FSSAI – Export and domestic compliance
- Organic (SGS/NPOP), Halal, Kosher – For international markets
Importer Significance: Ensures traceability, safety, and global regulatory compliance.
Global Expansion & Export Presence
Export Countries: UAE, Bahrain, Oman, Kuwait, Saudi Arabia, USA, Japan, Singapore, Netherlands, Africa.
Exported Products: Butter, cheese, ghee, milk powders, UHT milk, ice cream.
Channels: Retail, B2B, online marketplaces, institutional buyers.
Sustainability & Ethical Practices
Cooperative Model: Empowers 3.6 million farmers across 18,600 villages.
Eco Practices: Organic lines, traceable sourcing, responsible farming.
CSR: Rural upliftment, women empowerment, farmer welfare.
Corporate Structure & HR Outlook
Leadership: Founders – Tribhuvandas Patel & Dr. Kurien. MD – Jayen Mehta. Chairman – Ashok Chaudhary.
Employees: ~1,000 officers; 3.6 million cooperative members.
HR Focus: Training, hygiene, quality standards, competitive benefits.
Challenges & Regulatory Scrutiny
Issues Faced: Trademark disputes, misinformation, quality allegations.
Response: Transparent protocols, quality control, legal clarity.
Financials & Market Presence
FY 2023–24 Turnover: ₹129110 million (~USD 1538 million) as per their offical website.
Export Revenue: 25–30% of total revenue.
Awards & Recognition
-
Their are so many awards and certification received by amul as per mention on their site as on date some of listed below and others sharing and others are mentioned in the image
- IMC Ramkrishna Bajaj & Rajiv Gandhi National Quality Awards
- APEDA Export Excellence Awards
- Amul Girl campaign recognized globally
Why Global Buyers Trust Amul
- Reliable sourcing through cooperatives
- Strict quality and food safety certifications
- Export-ready packaging
- Consistent large-scale supply
Quick Reference Table
Parameter Details Founded 1946 Founder Tribhuvandas K. Patel; Dr. Kurien (Tech Lead) HQ Anand, Gujarat, India Employees ~1,000 officers; 3.6M cooperative members Certifications ISO 9001, 22000, HACCP, GMP, FSSAI, APEDA, Halal, Kosher Export Destinations UAE, USA, Japan, Africa, etc. FY 2024–25 Turnover ₹65,911 crore Brand Turnover ₹90,000 crore Key Products Milk, Butter, Cheese, Ghee, Ice Cream, Beverages Sustainability Cooperative model, Organic, CSR Key Partners APEDA exporters, SGS organic certifiersConclusion: Proudly Made in India
Amul is more than a dairy brand — it is India’s cooperative triumph. Built on trust, innovation, and ethical sourcing, Amul stands as a global benchmark for quality and sustainability, carrying the “Made in India” legacy to over 50 countries.
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WHAT IS THE KEY REASION FOR SUCCES OF AMUL DAIRY
Village Dairy Cooperative Society: Individual farmers in a village are members and owners of their local society, ensuring democratic participation and a direct stake in the process.
District Milk Union (e.g., Amul): The village societies collectively own the District Union, which handles milk procurement, processing, and providing services like veterinary care and quality feed to the farmers.
State Federation (GCMMF): The District Unions are members of the State Federation, which is responsible for the marketing and sale of the final products under the “Amul” brand, ensuring economies of scale and broad market reach.
Key Factors stemming from this model:
Farmer Empowerment and Fair Price: By eliminating middlemen, the cooperative ensures that the majority of the consumer’s price goes directly back to the milk producers, providing them with a stable and remunerative income.
Quality and Scale: The three-tiered structure allows for stringent quality control at the village level and enables the collective to achieve massive scale in collection, processing, and distribution.
Visionary Leadership: The early vision of its founders, particularly Tribhuvandas Patel, and the technical and managerial genius of Dr. Verghese Kurien (the “Milkman of India”), were instrumental in establishing, scaling, and modernizing this model, leading to India’s “White Revolution.”
Origin
Amul Coop
Dairy
14 December 1946 (78 years ago)
Worldwide
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