Top 5 India Shirts Sweatshirts & Hoodies Brands
Bewakoof
Bewakoof is an Indian direct‑to‑consumer (D2C) fashion & lifestyle brand, known for quirky, expressive, youth‑oriented casual apparel (t‑shirts, sweatshirts, hoodies, joggers etc.).
Overview Company
The company was incorporated as Bewakoof Brands Private Limited on 16 August 2011.
However, its brand “Bewakoof®” was publicly launched in 2012 by founders Prabhkiran Singh and Siddharth Munot.
The founders are IIT graduates who chose to build a fashion startup rather than pursue conventional high-paying roles.
Their brand mission: “making an impact through innovation, honesty, and thoughtfulness,” combining relatable Indian expressions, humor, and youth culture.
D2C Model & Operations
Bewakoof largely follows a direct-to-consumer (D2C) model: designing, sourcing, manufacturing and selling via its own online platform, minimizing middlemen.
Its major suppliers / manufacturing linkages are in Indian knitwear hubs like Tirupur and Ludhiana.
The company regularly works with multiple vendors: its monthly order to certain vendors in its core categories can reach 100,000 pieces.
Why Bewakoof is Popular & What Makes It Unique
Relatable & Quirky Design Language
Their designs often include humorous quotes, pop-culture references, regional languages, memes, or expressive typography — which resonate with younger consumers.
Affordability + Frequent Discounts
While their MRP might appear high, frequent sales and discounts bring many items into an affordable bracket. The D2C model helps reduce intermediaries.
Digital / Social Media Savvy
Bewakoof heavily uses social media, content marketing, memes, influencer tie-ups, and viral campaigns to engage youth audiences.
In‑House Control Over Design & Sourcing
They maintain control over design, sourcing, vendor relationships, quality checks, etc., giving them agility in product cycles.
In‑House Control Over Design & Sourcing
They maintain control over design, sourcing, vendor relationships, quality checks, etc., giving them agility in product cycles.
Appealing to Tier‑2 / Tier‑3 Markets
Their marketing, pricing, and product styles are tailored to demographics beyond just metro cities. Their prints in regional languages help in appeal in smaller towns.
Expanding Experience Offline
The foray into physical stores gives consumers a chance to touch and try the products, enhancing brand trust.
Collaborations & Licensing
Bewakoof has done collaborations with global / pop culture brands like Disney, Marvel, DC Comics etc.
Price Range
A women’s fleece hooded sweatshirt from Bewakoof is available for ~ ₹799 on Amazon.
A women’s oversize sweatshirt on Nykaa is priced at ₹2,299 (often with discounts).
A women’s full-sleeve solid sweatshirt on Flipkart is listed at ₹769 (discounted).
A men’s solid oversized hoodie is listed at ₹1,699 (discounted) on Amazon.
A men’s beige oversize sweatshirt: MRP ₹2,099 but often available for around ₹799 (after discount).
A graphic men’s sweatshirt: ₹2,899 on Nykaa.
So the effective price range for Bewakoof sweatshirts typically lies from around ₹700–₹800 up to ₹2,000–₹2,500 or more, depending on design, fabric, print, discounts, etc.
H & M
H&M was founded in 1947 by Erling Persson in Västerås, Sweden, under the original name “Hennes” (meaning “hers” in Swedish), selling only women’s clothing.
In 1968, Persson acquired the Stockholm hunting apparel retailer Mauritz Widforss, which had men’s apparel inventory, thereby adding menswear and rebranding as Hennes & Mauritz (H&M).
Over time, H&M expanded across Europe, later into the U.S., Asia, and many global markets.
H&M’s business model emphasizes rapid response to trends, frequent new collections, and leveraging economies of scale to keep prices competitive.
Why H&M Brand Are Famous
Fast Fashion & Trend Responsiveness
H&M has strong capabilities to pick up trending styles, design quickly, and distribute them globally in short cycles. Customers like having trendy options accessible quickly.
Wide Reach & Accessibility
Because H&M has many physical stores plus online presence, many consumers can access the brand easily. In India, the omnichannel approach (stores + website + Myntra) helps reach across geographies.
Affordable Fashion
Compared with premium/designer brands, H&M gives a “fashionable look” at relatively lower price. This is attractive for younger consumers or style-conscious shoppers on smaller budgets.
Collaborations & Brand Hype
H&M has a tradition of designer collaborations (e.g. with Versace, Balmain, etc.), which generate buzz and attract customers.
Exports & Market
India is becoming an increasingly important sourcing base for H&M. This means many garments (including sweatshirts etc.) are manufactured in India (or contracted here) and then shipped to other countries.
In particular, the CEO of H&M has said that India is a “promising market for exports” and can act as a “near‑shore supplier” for markets in Southeast Asia (Vietnam, Malaysia, Philippines), in addition to supplying globally.
Because H&M is shifting some manufacturing away from places like Myanmar, India is getting more attention in its sourcing strategy.
- There is a company named H M Fashion India which exports woven fabric, woven polyester and woven trousers. Its top export market includes the United Kingdom.
In trade‑data for “H & M Hennes & Mauritz Ltd” (the main H&M company), analysis shows that its top importing / sourcing countries include India, Indonesia, Vietnam etc. — meaning H&M imports from these countries.
The same data shows that H&M also exports from its UK/Hong Kong/European corporate entities — to markets such as the United States. But that is H&M’s finished‑goods / stock redistribution rather than necessarily Indian manufactured goods.
Which Countries Receive Products Made in India for H&M
H&M from India supplies or exports to UK via the H M Fashion India entity.
India also supplies to many of H&M’s own global stores, including Southeast Asian markets, Europe, etc., because India is increasingly used as supplier base.
Price Range
H&M positions itself in the mid‑to-affordable segment of fashion. It is not ultra cheap like fast discount brands, but also not high luxury.
In India, H&M sweatshirts, hoodies, and casual tops often range in approximate prices from INR ~ 800 to INR ~ 3,000+, depending on fabric, design, collaboration, etc. (Prices will vary by collection, place, taxes, etc.)
Because of its scale and supply chain efficiencies, H&M offers reasonable pricing for trendy, seasonal items.
The price is influenced by cost of fabric, design collaborations, sustainability credentials (e.g. use of organic or recycled fibers), import duties or local manufacturing, overheads, etc.
Occasionally, limited-edition collections or designer collaborations can command premium pricing above the regular lines.
