2. Founding Story: Bringing Transparency to India’s Gold Market

Before Tanishq, India’s jewellery market was largely unorganized, with no standard for gold purity. Tata Group saw an opportunity to introduce branded, transparent, and hallmarked jewellery that international buyers could trust.

Key Innovation:

• Karatmeter: A sophisticated device that accurately measures gold purity.

• Established Tanishq’s reputation for reliability, critical for global importers seeking consistency in quality and hallmarking.

3. Growth & Global Expansion

Tanishq has evolved from a domestic pioneer to a recognized global jewellery retailer.

Global Footprint:

• Countries: USA (New Jersey), UAE (Dubai, Abu Dhabi), Singapore, Qatar

• Serves both retail customers and international distributors

Distribution Channels for Importers:

• Direct export partnerships with global distributors

• Official websites for international markets (Tanishq.ae, Tanishq.com/US, Tanishq.sg)

• Flagship showrooms in major international cities

Focus for Importers:

• Purity assurance, design differentiation, and compliance with global standards, especially in North America and Europe

4. Product Range & Design Advantage

Exportable Jewellery Categories:

• 22K Gold Jewellery (BIS Hallmarked)

• Diamond and Platinum Collections

• Traditional Styles: Kundan, Polki, Temple Jewellery

• Contemporary Lines: Mia (modern, minimalist designs)

• High-End Luxury: Zoya (for premium retail partners)

Design Edge:

• Combines intricate Indian craftsmanship with modern aesthetics

• Ideal for high-end boutiques, ethnic stores, and multicultural markets

5. Quality, Hallmarking & Certifications

Certifications:

• BIS Hallmark: 22K gold purity (916 standard)

• ISO 9001: Quality Management

• ISO 14001: Environmental Management

• Ethical Sourcing: Conflict-free diamonds, responsibly sourced gold

Quality Assurance:

• Multiple testing stages from raw material to final polish

• Ensures precision in purity, finish, and craftsmanship

• Preferred supplier for importers seeking traceable, certified, premium jewellery

6. Manufacturing & Supply Chain Excellence

Production Base:

• Primary facility in Hosur, Tamil Nadu — one of India’s most advanced jewellery manufacturing units (“Karigar Park”)

Key Strengths for Importers:

• In-house production ensures quality control

• Advanced CAD design, precision casting, and automated polishing

• Packaging meets international shipping and retail standards (tamper-proof, luxury-grade boxes)

Export-Readiness:

• Logistics systems optimized for international trade

• Compliant with U.S. and European documentation and labeling standards

7. Sustainability & Ethical Sourcing

Eco-conscious Manufacturing:

• Use of recycled gold

• Renewable energy and water recycling in production units

Ethical Commitment:

• Conflict-free diamond sourcing under the Kimberley Process

• Fair labor practices and artisan upliftment programs

Benefit for Global Buyers:

• Compliance with international ethical standards

• Meets growing U.S. retail and import market requirements

8. Financial Strength & Market Leadership

• Parent Company: Titan Company Limited (Tata Group Subsidiary)

• Jewellery Division Turnover (FY 2023–24): ₹46,968 crore (~$5.6 billion USD)

• Market Position: India’s largest and most trusted branded jewellery company

• Retail Network: Over 410 stores in India, growing international presence

Why It Matters to Importers:

• Tata’s reputation and Tanishq’s financial scale provide long-term security and partnership reliability

  9. Legal Challenges and Controversies

  Tanishq faced major controversy in 2020 over its “Ekatvam” ad, which depicted interfaith harmony and drew backlash online. The ad was withdrawn for staff safety, though the ASCI later ruled it was not offensive.
  The brand’s parent company, Titan, has also pursued trademark cases to protect the “Tanishq” name, and handles routine consumer and internal disputes typical of large retailers.

10. Customer Reviews

• Unique Designs: Elegant, contemporary, culturally rich

• Quality & Certification: Hallmark purity and flawless craftsmanship

• Customer Service: Personalized attention, memorable in-store experiences, customization options

11. Why Global Buyers Trust Tanishq

12. Quick Reference Table: Tanishq at a Glance

13. Awards & Global Recognition

• World Branding Award: Global Retail Excellence

• Effie Awards: Impactful marketing and brand trust

• Retail Jeweller Awards: Outstanding design innovation

Conclusion

Tanishq exemplifies “Proudly Made in India”, blending heritage, craftsmanship, and global standards. With a strong domestic presence and growing international footprint, it continues to be a trusted jewellery brand for Indian and global customers alike, offering quality, design, and ethical assurance.