1. Brand Overview

Brand Name: India Gate Rice
Parent Company: KRBL Limited
Founder(s): Khushi Ram and Behari Lal
Year Established: 1889
Headquarters: Noida, Uttar Pradesh, India
Industry: Agri-Food / Rice Export
Tagline: The Taste of India

India Gate is one of the world’s largest rice brands, exporting to over 80 countries. Its flagship product, India Gate Basmati Rice, is known for its long grains, fragrance, and superior cooking quality.

2. Founding Story

The legacy of KRBL dates back to 1889, when two visionary brothers — Khushi Ram and Behari Lal — started a small trading business in Lyallpur (now in Pakistan). After India’s partition, the company was re-established in Delhi and gradually evolved into a major rice milling and export enterprise. Over time, it became synonymous with India Gate, a brand that reflects trust, quality, and tradition.

3. Product Range

India Gate offers a wide portfolio of rice products, including:

• India Gate Basmati Classic

• India Gate Super Basmati

• India Gate Dubar, Tibar, and Mini Mogra

• India Gate Non-Basmati Rice (Sona Masoori, Kolam, Parboiled)

• Value-added products like brown rice, organic rice, and ready-to-cook variants

Each variety caters to different culinary needs, ensuring global customers enjoy authentic Indian flavor and quality.

4. Manufacturing Excellence

The brand operates advanced milling and processing plants equipped with world-class technology.
KRBL maintains ISO 9001:2015, HACCP, and BRC certifications, ensuring hygiene, safety, and consistency in every grain.

Its facilities integrate automated grading, polishing, and packaging systems that preserve aroma and texture — setting a global benchmark for quality.

5. Global Presence and Export Strength

India Gate Rice is exported to more than 80 countries, with strong markets in the Middle East, North America, Europe, and Africa.
It has built lasting trust among Indian diaspora and international retailers alike. The brand also collaborates with top global food distributors and supermarkets, reinforcing India’s reputation as a reliable agri-export leader.

6. Sustainability and Farmer Empowerment

KRBL’s sustainability model includes direct engagement with over 85,000 farmers across India.
Through contract farming, soil health programs, and fair pricing, the brand empowers rural communities while promoting eco-friendly agricultural practices.

The company is also focused on water conservation, renewable energy use, and carbon footprint reduction in processing units.

7. Innovation and Research

Innovation is central to India Gate’s success.
KRBL invests heavily in R&D for hybrid seed development, yield improvement, and grain quality enhancement.
Its laboratories continuously refine varieties to meet both domestic and international standards for texture, aroma, and cooking performance.

8. Certifications and Quality Assurance

India Gate maintains strict international certifications such as:

• ISO 22000 (Food Safety)

• BRC Global Standards

• Halal & Kosher Certification

• US-FDA Compliance

These credentials make India Gate a preferred partner for global importers seeking authentic and safe Indian rice.

9. Awards and Recognition

• Top Exporter of Basmati Rice by APEDA, Government of India

• Superbrand India Award for consistent quality and trust

• Featured among India’s Most Admired Food Brands

• Recognized for Sustainability & Corporate Social Responsibility (CSR) initiatives

10. Market Performance

KRBL Limited dominates the Basmati rice segment with a major market share in both India and abroad.
The company’s financial resilience, brand equity, and distribution strength have helped it withstand market fluctuations and maintain steady export growth.

11. Brand Philosophy

India Gate symbolizes heritage, purity, and progress.
Its mission is to bring Indian rice culture to the world through uncompromised quality and ethical trade.
Every grain reflects India’s pride in its rich agricultural roots.

12. Consumer Trust and Reviews

India Gate Rice has earned widespread praise from both domestic and international customers for its unmatched quality and reliability.

Customer Impressions:

• Quality: Buyers appreciate the long, slender grains, signature aroma, and perfect fluffiness after cooking — ideal for biryanis and gourmet dishes.

• Taste: Customers highlight its rich, authentic Basmati flavor that elevates both everyday meals and festive occasions.

• Consistency: Many note that the brand maintains uniform quality across packages and varieties, even when bought overseas.

• Value for Money: Consumers often describe India Gate Rice as “premium yet affordable,” offering restaurant-grade quality at home.

• Trust: International buyers particularly praise its clear labeling, certifications, and purity assurance, which make it a reliable choice for importers and global retailers.

India Gate’s positive global reputation continues to grow through word-of-mouth, food reviews, and consistent product satisfaction across continents.

13. Legal Challenges in the Rice Industry

The rice export sector faces complex legal and regulatory challenges, particularly in intellectual property, food safety, and trade compliance.

Key Issues:

• Geographical Indication (GI) Disputes: India’s effort to secure GI status for Basmati Rice in the EU faces opposition from Pakistan, both claiming heritage rights.

• Food Safety & Contamination: Global lawsuits highlight concerns over heavy metal contamination (arsenic, lead) in rice products, prompting exporters to adopt stricter quality standards.

• Trade & Market Regulations: Exporters must navigate evolving trade laws, subsidies, and pricing controls that impact global competitiveness and farmer incomes.

Through rigorous testing, international certifications, and transparent sourcing, India Gate ensures full compliance, maintaining its global reputation as a safe, authentic, and legally sound Indian brand.

 Conclusion

India Gate Rice stands as a shining example of what “Proudly Made in India” truly means — a blend of tradition, innovation, and global trust.
By maintaining world-class standards, supporting farmers, and promoting sustainable growth, it continues to elevate Indian agriculture on the world stage.

For global importers and partners, India Gate represents not just a product — but India’s promise of quality, heritage, and excellence.