Get A Whey: The Dessert Brand That Refused to Make Health Food Taste Like Health Food
Most food brands are built in boardrooms. Get A Whey was built around a dining table.
Siblings Jash Shah and Pashmi Shah were fitness-conscious and loved desserts- a combination that rarely ends well when you read an ice cream label. Their mother, Jimmy Shah, decided to fix that. In their Mumbai kitchen, she started experimenting with whey protein as an ice cream base. A few failed batches later, she had something that actually tasted good. Not “good for a healthy dessert.” Just good.
Nobody planned for it to become a business. But when something genuinely works, people notice. Get A Whey launched in 2018- and has been growing ever since.
The Problem They Set Out to Solve
The healthy dessert aisle in India has always been more promise than product. Chalky protein bars. Sugar-free ice creams with an aftertaste that lingers for an hour. Foods that remind you, with every bite, that you are making a sacrifice.
Get A Whey was built on one simple belief: that should not be the trade-off. Eating better does not have to mean enjoying food less.
From Get A Whey to Get-A-Way
The brand started as Get A Whey- honest, simple, exactly what it said. As the range grew beyond protein ice creams into keto cheesecakes, vegan gelatos, kulfis, and more, it rebranded to Get-A-Way Desserts. Same mission, bigger vision.
Today the range includes:
- High-protein ice creams- The original. Whey protein base, real flavour, no compromise on texture.
- Keto-friendly desserts- High fat, low carb, actually worth eating.
- Vegan gelatos- Dairy- free done properly, not as an afterthought.
- Ice cream sandwiches- A classic rebuilt with cleaner ingredients.
- Kulfis and ice pops- Indian favourites, reimagined with fewer calories.
- Chocolate treats- Because no dessert brand is serious without them.
Brand Snapshot
| Founded | 2018, Mumbai |
| Founders | Jash Shah, Pashmi Shah & Jimmy Shah |
| Category | Healthy Frozen Desserts |
| Known For | Protein-Rich Ice Creams |
| Featured On | Shark Tank India |
| Available | Website (Mumbai) · Zomato & Swiggy pan-India |
Why It Works
Most healthy dessert brands get the nutrition right and forget about taste. Get A Whey did it the other way around — taste first, health story second. That order of priority is exactly why the products feel like something you choose, not something you settle for.
The brand’s appearance on Shark Tank India and Malaika Arora joining as investor and brand ambassador brought national attention to what loyal customers already knew: this was a real product solving a real problem.
Final Thoughts
Get A Whey began with a simple idea: healthier desserts should never mean compromising on taste. By combining innovation with nutrition, the brand has helped create a new category of indulgent yet health-conscious treats for modern consumers.
Readers can also explore Get A Whey, Organic Food Products, and Wakao Foods For more information on nutrition and healthy eating, visit the World Health Organization (WHO) and the Food and Agriculture Organization (FAO)
FAQs
Who founded Get A Whey?
Siblings Jash Shah and Pashmi Shah, inspired by their mother Jimmy Shah who first created the protein ice cream recipe at home.
Why did the name change?
As the range expanded beyond whey protein products, the brand evolved into Get-A-Way Desserts to reflect its broader dessert vision.
Is it only for fitness people?
No. It is for anyone who wants a better dessert — whether you track macros or simply want to eat a little more thoughtfully.
Are wooden toys actually better than plastic ones?
For durability, sustainability, and sensory quality- yes. The upfront cost is higher, but they last significantly longer, rarely need replacing, and hold resale value in a way plastic toys simply do not.
Where can I order?
Website for Mumbai. Zomato and Swiggy for other cities.
