MIVI
India's First Homegrown Audio Manufacturing Brand
Mivi has redefined what an Indian consumer electronics brand can achieve. Backed by a ₹200 crore manufacturing facility in Hyderabad, the company designs, engineers, and manufactures a wide range of products, including earbuds, Bluetooth speakers, soundbars, smartwatches, and charging accessories within India. Its achievement of securing Hi-Res Audio certification further highlights its commitment to quality and innovation. By investing heavily in local manufacturing and product development, Mivi has demonstrated that world-class audio technology can be built on Indian soil, setting new benchmarks for the country’s growing electronics industry.
The Brand
Mivi is an Indian consumer audio company headquartered in Hyderabad, Telangana, building earphones, true wireless earbuds, Bluetooth speakers, soundbars, and smartwatches. It is widely recognised as the first Indian audio brand to set up complete, end-to-end manufacturing within the country- from product design and engineering to assembly, testing, and packaging- rather than importing finished or white-labelled units from overseas.
The name itself is a tribute to its founders: “Mi” from Midhula Devabhaktuni and “Vi” from Viswanadh Kandula, a husband-and-wife team who left careers in the United States to build a self-reliant Indian electronics company from the ground up.
Everybody told us making in India was impossible. We chose to build anyway — and today, global companies recognize India’s growing capabilities in electronics manufacturing and innovation.
Flagship Lineup- 2025-26
MIVI | Brand Profile
- SuperPods Opera- Hi-Res Audio certified by the Japan Audio Society with LDAC codec support, positioned as Mivi’s premium sound flagship.
- SuperPods Dueto- Dual-driver design (13mm woofer + 6mm tweeter) for richer bass and clearer vocals, tuned with input from professional recording studios.
- SuperPods Halo- Active Noise Cancellation with Transparency Mode for calls and travel.
- Opera ANC- Combines ANC with Mivi’s 3D soundstage tuning.
DuoPods & Everyday Range
- DuoPods i2, i3, i6, i7, C1 series- Budget-to-mid earbuds with AI-ENC call clarity, up to 55 hours combined playtime, and Type-C charging.
- Fort Soundbar Series (H750, H880, Q700 D)- Home audio systems up to 880W with Dolby Audio support.
- Roam & Play speaker lines- Portable Bluetooth speakers, including Roam 2, the first fully Made-in-India Bluetooth speaker
AI & Wearables
Mivi has also moved into AI-driven audio, introducing earbuds with conversational, assistant-style interaction (“Hi Mivi” voice activation)- positioning the brand beyond pure hardware and into the connected-audio software space, alongside an expanding smartwatch portfolio.
Why Mivi Stands Out
1. 100% Manufactured in India
Mivi’s Hyderabad facility (Avishkaran Industries) handles design, component engineering, assembly, and quality testing in-house, with the company stating an intent to manufacture roughly 80% of active components locally- a rare claim among Indian consumer electronics brands, most of which import and rebrand.
2. Hi-Res Audio Certification
With the SuperPods Opera, Mivi became the first Indian audio brand certified by the Japan Audio Society for Hi-Res Audio- a credential typically associated with premium Japanese and Korean audio manufacturers.
3. Women-Led Manufacturing Floor
Mivi’s production lines are widely reported to run on a workforce that is roughly 80–85% women, a deliberate choice the founders have spoken about as core to the company’s identity and its contribution to local employment.
4. Value-Driven Pricing
Mivi competes in the same price bands as boAt, Noise, and Boult- typically ₹800 to ₹3,500 for earbuds- while leaning on manufacturing control and audio certifications as differentiators rather than competing purely on marketing spend.
How It Compares
| Brand | Flagship Product | Manufacturing | Key Strength | Market Position |
|---|---|---|---|---|
| Mivi | SuperPods Opera / Dueto | 100% In-House Manufacturing, Hyderabad | Hi-Res Audio Certification & Own Factory | Manufacturing-First Challenger |
| boAt | Airdopes / Nirvana Series | Contract Manufacturing | Strong Brand Recall & Market Reach | Volume Leader |
| Noise | Buds VS / X-Series | Contract Manufacturing | Wearables & Audio Ecosystem | Lifestyle Category Leader |
| Boult Audio | Audio Z / AirBass Series | Contract Manufacturing | Competitive Pricing Strategy | Value Challenger |
| OnePlus | Nord Buds Series | Imported / Assembled | Smartphone Ecosystem Integration | Premium Ecosystem Player |
Brand at a Glance
| Attribute | Details |
|---|---|
| Founded | 2015, Hyderabad, Telangana |
| Founders | Viswanadh Kandula & Midhula Devabhaktuni |
| Headquarters | Jubilee Hills, Hyderabad, Telangana, India |
| Manufacturing Facility | Avishkaran Industries, Hyderabad (In-House Manufacturing Unit) |
| Facility Investment | Approximately ₹200 Crore |
| Workforce | 1,500+ employees, with around 80–85% women on the production floor |
| Product Categories | Earbuds, Neckbands, Bluetooth Speakers, Soundbars, Smartwatches, Chargers & Mobile Accessories |
| Key Achievement | First Indian audio brand to receive Hi-Res Audio Certification from the Japan Audio Society |
| Distribution Network | Official D2C website, Amazon, Flipkart, and retail partners across India |
| Official Website | mivi.in |
Milestones
1. 2015 – Company Founded
Founded in Hyderabad by Viswanadh Kandula and Midhula Devabhaktuni, initially offering audio products and charging accessories sourced from overseas manufacturers.
2. 2018–2020 – Transition to Local Manufacturing
Began shifting toward domestic production while building in-house design, engineering, research, and product development capabilities.
3. December 2020 – First Fully Made-in-India Product
Launched the Roam 2 Bluetooth Speaker, the first product designed, engineered, and manufactured entirely in India by the company. The Hyderabad manufacturing facility also became operational.
4. 2021–2023 – Rapid Manufacturing Expansion
Scaled operations from a single production line and around 70 employees to multiple manufacturing lines and a workforce exceeding 1,000 people. Expanded popular product series including DuoPods and Fort Soundbars.
5. 2024 – Major Manufacturing Investment
Announced a ₹200 crore investment to strengthen component research, development, and manufacturing infrastructure at its Hyderabad facility. Introduced the SuperPods Dueto and SuperPods Opera product lines.
6. 2024–2025 – Industry Milestones & Innovation
The SuperPods Opera became the first product from an Indian audio brand to receive Hi-Res Audio Certification from the Japan Audio Society. The brand also expanded into AI-powered audio products and smart wearables.
Ready to Experience Mivi?
From everyday DuoPods to Hi-Res certified SuperPods, Mivi’s lineup spans budget to premium — all designed and manufactured without leaving Indian soil.
Shop the full range https://www.mivi.in
Explore SuperPods earbuds https://www.mivi.in/collections/superpods
Final Thoughts
Mivi has established itself as one of India’s most notable homegrown audio brands through its focus on local manufacturing, product innovation, and quality engineering. From earbuds and speakers to smartwatches and soundbars, the company continues to expand its presence in the fast-growing consumer technology market.
To learn more, visit the official Mivi website: https://www.mivi.in. You can also read our detailed Mivi Review 2026: https://proudlymadeinindia.com/mivi/ and explore other Indian technology brands. For industry comparisons, check out boAt: https://www.boat-lifestyle.com and Noise: https://www.gonoise.com.
Mivi’s success highlights how Indian brands are increasingly competing through innovation, manufacturing capabilities, and customer-focused product development.
FAQs
What is Mivi known for?
Mivi is an Indian consumer electronics brand best known for its earbuds, Bluetooth speakers, soundbars, neckbands, and smart audio products.
When was the company established?
The company was founded in 2015 in Hyderabad, Telangana, with a focus on audio and mobile accessories.
Who founded the brand?
It was founded by Viswanadh Kandula and Midhula Devabhaktuni, who later expanded operations into large-scale domestic manufacturing.
What makes the company different from many competitors?
Unlike many brands that rely heavily on imports, it has invested significantly in in-house manufacturing, product development, and engineering capabilities in India.
Where are the products manufactured?
A large portion of production takes place at the company’s manufacturing facility in Hyderabad, Telangana.
